March 14, 2015 – Growth of the Natural Products Expo West (NPEW) a testament to clean labels. The desire for simple, easily understood ingredient statements has been an effort by many in the industry for over 30 years. Global food distribution systems and the rise of multinational food companies is one driving force. (See Factors Impacting New Food Introductions in Emerging Markets.). Additionally, consumer interest in “natural,” transparent and easily understood packaged foods has been a major trend worldwide.
Organizers of Natural Products Expo West announced that the 2015 event grew by 7.2 percent to over 71,000 attendees with 2,700 exhibiting companies. (See release below.)
The event is also a fabulous place to pick up new product trends. For a selection of interesting and new protein-touting foods, beverages and nutritional products (including ingredients and nutritional labeling)
“Boulder, CO, March 10, 2015 – The 35th annual Natural Products Expo West, the world’s largest natural, organic and healthy products event, took place March 4-8 at the Anaheim Convention Center in California. The event grew 7.2 percent bringing together an inspired community of over 71,000 industry members, more than 2,700 exhibiting companies and 634 first-time exhibitors. The event is produced by New Hope Natural Media.
Co-located with Natural Products Expo West was Engredea, the event to source new ingredients, packaging, technologies, equipment, and services for cutting-edge products, and the Fresh Ideas Organic Marketplace, an innovative outdoor event that combines a traditional farmers’ market feel with the business-building power of a trade show.
Due to demand, New Hope expanded the event’s exhibit space to encompass the entire Anaheim Convention Center campus. In addition to traditional Exhibit Halls, new exhibitors showcased new products at the Hilton Hotel Anaheim, which also offered an extra day of exhibits on March 5. NEXT Forecast estimates the industry natural and organic products industry is expected to grow to $252 billion by 2019,” – a true testament to clean labels trending upwards.
By: Claudia Dziuk O’Donnell, Co-owner, Content Editor, Global Food Forums, Inc.