New products will be introduced in Kroger’s Simple Truth brand line in 2018 that meet consumer trends. These products fall into the beverage, snacking and non-animal category, and include Simple Truth Organic® sports drinks, Simple Truth Organic sparkling coconut waters, Simple Truth fruit and nut bars, and Simple Truth meatless entrees, among others.
Kroger’s Our Brands showed a strong performance from 2011-2017, increasing 37 percent, or rising from $15B to $20.5B in annual sales. Sales of Simple Truth also demonstrated a healthy performance with 19 percent growth in the 3Q of 2017. The Simple Truth brand is exclusive to the Kroger Family brand of stores.
Source: PR Newswire