Kroger’s Simple Truth® Brand Expands

Originally Published: July 31, 2018
Last Updated: February 4, 2021
KROGERS Simple Truth Brand Expands in Response to Consumer Demand 2018 FEATURE

New products will be introduced in Kroger’s Simple Truth brand line in 2018 that meet consumer trends. These products fall into the beverage, snacking and non-animal category, and include Simple Truth Organic® sports drinks, Simple Truth Organic sparkling coconut waters, Simple Truth fruit and nut bars, and Simple Truth meatless entrees, among others.

Kroger’s Our Brands showed a strong performance from 2011-2017, increasing 37 percent, or rising from $15B to $20.5B in annual sales. Sales of Simple Truth also demonstrated a healthy performance with 19 percent growth in the 3Q of 2017. The Simple Truth brand is exclusive to the Kroger Family brand of stores.

Source: PR Newswire