Products with Natural Claims Generate $43B in Sales in 2013

Originally Published: April 30, 2014
Last Updated: August 2, 2020
100 percent natural, gluten free food, word made of flour, table wooden background.
Nielsen sales data products with healthy claims 2014 blog

In its April 30, 2014 Journal eNews, NMI reports that products in the U.S. with the claim “natural” generated $43B in sales according to Nielsen Scantrack & Nielson LabTrends (52 weeks ending 12/21/2013). Products with claims on the presence of preservatives, vitamins & minerals, calories and salt or sodium as well as those with gluten free claims followed. All sported sales in the $22.3 to $26.9B range.