If there was an Olympic medal for industry buzzwords, “clean label” would take home the gold. Few topics have commanded so much attention in so little time. But the concept of clean label is deceptively complex. What does it really mean to consumers? How do they feel about issues like transparency, food processing and specific ingredients? This presentation looked at what consumers are saying about key clean label concepts. Find out what resonates with consumers and what doesn’t. Learn how the food industry is responding with innovation in ingredients and new products. Sharpen your focus on where clean label is today and where it may go tomorrow.
Tom Vierhile, MBA, Innovation Insights Director, Canadean (Previously Datamonitor Consumer) speaking on “Clean Label Focus: Consumers vs Industry” at the 2016 Clean Label Conference.