While there may not be a regulatory definition for the term “natural,” various factions have expectations. Consumers, in both retail and foodservice, also have expectations as they decide which foods they will buy. “Natural” and “clean label” are perceived to be key benefits. The use of the term “natural” in marketing was examined, and appropriate and inappropriate uses was presented. Directions for appealing to consumers, while staying within the lines for regulatory compliance, was provided, as was as exploration of the Non-GMO Project Verified Seal.
Catherine Adams Hutt, Ph.D., RD, Principal, RdR Solutions Consulting; LLC/Chief Science and Regulatory Officer, Sloan Trends speaking on “Clean Label Regulations” at the 2015 Clean Label Conference.