The term “clean label” has no regulatory definitions, nor do many of the claims used on “clean labels.” “Clean label” encompasses concepts from transparency, simplicity, and authenticity to natural and sustainable. To communicate their products’ desirable traits to consumers, the food and natural products industry is using similar far-ranging claims. Examples include clean; cage-free; free-range; grass-fed; local; fair trade; non-GMO; sugar-, fat-, gluten-, hormone-, dairy-, preservative-, artificial coloring-, and artificial flavoring-free; “simply from nature”; bare; stripped; unfiltered; and cold-pressed; among others. This presentation provided regulatory updates on existing and emerging clean label-type claims, and offers thoughts and advice on the use of more inventive, creative, and emerging declarations, as well as the business, reputation and litigation risks
of doing so.
Chip English, Partner, Davis Wright Tremaine LLP speaking on “Clean Label Regulations” at the 2017 Clean Label Conference.