We’ve been talking about “clean label” for over five years, and not surprisingly, the trend has evolved. This presentation examined how the concept of “clean label” has shifted in recent years as it has moved from niche to mainstream and from vilified ingredients to a celebration of goodness. Globally, new product types and categories have risen as well. Paradoxically, some foods and beverages that consumers perceive as “clean” are more complex than any of their alternatives, illustrating how contradictory consumers can be. Learn how to navigate this complicated landscape, answering consumers’ needs for all things clean.
Lynn Dornblaser, Director, Innovation & Insight, Mintel speaking on “Clean Label: Shifting Consumer Views” for the 2020 Clean Label Conference.