Clean Labels: Marketing & Regulatory Hurdles Presentation

Originally Published: July 8, 2016
Last Updated: February 22, 2021

“Clean Labels: Marketing & Regulatory Hurdles” was presented at the 2016 Clean Label Conference by Steven B. Steinborn, J.D., Partner, Hogan Lovells US LLP.

Abstract: “Clean labels,” simplified product formulations, nutritional attributes, and farming and sourcing practices mark the frontiers of keeping processed foods relevant to consumers. These trends, spurred-on by consumer interest, require a careful revisiting of long-standing regulatory rules in a new context. Knowing what rules apply to the ingredient statement and front-panel claims is a vital first-step in reformulating and developing new products. Non-GE, organic and natural claims and the like was explored with insights into what lies ahead from a regulatory perspective and how to stay ahead of the curve.

An excerpt from the written summary of this presentation: Steinborn, J.D., Partner, Hogan Lovells, US LLP, had one main goal in his talk: to help manufacturers reconcile dynamics in the marketplace with a legal framework for clean labels.

“A clean label means a simplified label, with fewer ingredients, nothing artificial and transparency to consumers,” he began. “Keep in mind that what is meant on the label is formed by the consumer. Their expectations are very important from a legal perspective, as labels cannot be misleading on the basis of consumer understanding.”

Click here to view the written summary “Clean Labels Regulatory Pitfalls” of this presentation.

Click on the button below to download a PDF of Steinborn’s PowerPoint presentation “Clean Labels: Marketing & Regulatory Hurdles.”

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