“Clean labels,” simplified product formulations, nutritional attributes, and farming and sourcing practices mark the frontiers of keeping processed foods relevant to consumers. These trends, spurred-on by consumer interest, require a careful revisiting of long-standing regulatory rules in a new context. Knowing what rules apply to the ingredient statement and front-panel claims is a vital first-step in reformulating and developing new products. Non-GE, organic and natural claims and the like was explored with insights into what lies ahead from a regulatory perspective and how to stay ahead of the curve.
Steven B. Steinborn, J.D., Partner, Hogan Lovells US LLP speaking on “Clean Labels Marketing and Regulatory Hurdles” at the 2016 Clean Label Conference.