Driving Value via Clean Labeling Presentation

Originally Published: June 30, 2017
Last Updated: September 25, 2020
ALAN ROWNAN DRIVING VALUE VIA CLEAN LABELING 2017 CLC

Driving value in developed markets is becoming increasingly difficult, and innovating to accommodate evolving consumer preferences has become of paramount importance for food industry players. Many strands have grown from the ever-expanding consumer wish-list, although few movements have had the impact that clean label has had in various markets, as consumers demand simple, decoded ingredient listings as bridges of trust and transparency with big food companies. As demand continues to grow, Euromonitor International will utilize its new Passport Ethical Labels system to showcase detailed coverage of the growing value of clean label products across 26,000 brands in 26 strategically selected markets.

Alan Rownan, Research Analyst, Euromonitor International speaking on “Driving Value via Clean Labeling” at the 2017 Clean Label Conference.

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