The Clean Label movement is not new in that for decades consumers have taken a growing interest in what should and shouldn’t be in their food. However, consumers themselves have changed as they have become more informed on health, environmental and social issues. Additionally, food companies are better able to provide various consumer segments desirable niche products with specialized attributes. This fast-paced presentation soared over the landscape that’s come to be known as the clean label mega-trend. Insights into changing attitudes toward ingredients, food characteristics and what’s important were revealed.
Elizabeth A. Sloan, Ph.D., President, Sloan Trends, Inc. speaking on “Emerging Consumer Foods Trends” at the 2018 Clean Label Conference.