Interest in non-GMO and organic foods by consumers and marketers grows steadily. The OTA reports US sales of organic products reached $39.1B in 2014, a growth of 11.3% from 2013. As demand for these products increases, so does the strain on the supply chain. For companies who are creating products to meet this demand—or anyone researching this industry segment—key information on these emerging markets must be acquired with the purpose of supporting a company’s own growth strategies. Understanding the organic & non-GMO supply is critical. This presentation covered the unique characteristics, supply and demand factors that impact sourcing and sustainability.
Scott Shander, MSc, Economist, Mercaris speaking on “Organic and Non-GMO Markets” at the 2016 Clean Label Conference.