The growing concern about food safety has increased the clean label trend to publicize what food additives are not acceptable. “Free-from” lists are used by some retailers. One approach is to publish a list of specific ingredients not included in their private brands’ products. Another approach is to publish ingredient categories (e.g. synthetic colors) not used by their brands, which automatically covers many ingredients that may not be on consumers’ radar. This session looked at trends, advantages and disadvantages of some widely employed free-from strategies, and provided an understanding of the implications of the different approaches in helping to build successful programs at retail.
Carl Jorgensen, MSc, Director, Global Consumer Strategy – Wellness, Daymon Worldwide speaking on “Retail Trends in Free-From” at the 2016 Clean Label Conference.