Consumers want clean label foods they can trust, along with an expressed desire to include more plant-based foods in their daily diets for health and sustainability reasons. This “flexitarian” approach of the Transitioning Omnivore creates a dynamic intersection of clean label, plant-based ingredients and nutrition. This presentation covered key Foodscape METATRENDS™ – the trends of the trends – including plant-based interests along with a marketplace look at how clean label is playing out. Comparative product examples, with an emphasis on meat and dairy alternatives, were used to explore and examine ingredient choices, nutritional differences and marketing approaches.
Rachel Cheatham, PhD, Founder & CEO, Foodscape Group, LLC speaking on “Shift to Plant Based Diets” at the 2019 Clean Label Conference.