Strategies for Consumer Friendly Labels Presentation

Originally Published: July 3, 2017
Last Updated: September 25, 2020
RONALD VISSCHERS STRATEGIES CONSUMER FRIENDLY LABELS 2017 CLC

Consumer confidence in processed foods is at the heart of clean label challenges. With the goal of designing clean label products, an effective multi-disciplinary approach has been developed that combines efforts to increase consumer acceptance, understand the regulatory framework and create friendly labels through science-based innovations. This presentation looked at the development of natural methods to eliminate, modify or replace label-unfriendly additives without losing product quality. The speaker focused on science-based approaches for ingredient functionality in two case studies:
♦ Replacement of gelatin in confectionery products
♦ Challenges in formulation of meat analogues from a protein ingredient perspective

Ronald Visschers, Ph.D., Business Line Manager, TNO food research speaking on “Strategies for Consumer Friendly Labels” at the 2017 Clean Label Conference.

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