Food Marketing

Methodology to Clean Label: Replace—Retool—Rebuild

Methodology to Clean Label: Replace—Retool—Rebuild

Clean Label Methodology: Replace—Retool—Rebuild ULTIMATELY, products have to be consumer acceptable in appearance, texture, flavor, cost and shelflife when developing any food or beverage, explained Webb Girard, MSc, Director of Research & Development, CuliNex,...

Uncertain Clean Label Regulatory Environment

Uncertain Clean Label Regulatory Environment

Will FDA issue regulations defining natural and redefining healthy? Or will these claims become less common on food packages due to the risk of challenge? What are the implications for development of the clean label category, when ingredients disfavored by some...

Health and Wellness Focus Drives Clean-Label

Health and Wellness Focus Drives Clean-Label

March 27, 2018 — Consumers are very passionate about clean label issues, and their health and wellness focus drives clean-label demand. In fact, clean label category segments are growing much faster than their traditional counterparts. Untapped clean-label...

Cost of Clean Labels Presentation

Cost of Clean Labels Presentation

Both small and behemoth brands are answering the critical call for cleaner and higher quality ingredients. There are many challenges, however, associated with implementing a supply chain to meet this demand. This session addressed solutions to overcome some specific...

Managing a Clean Label Supply Chain

Managing a Clean Label Supply Chain

March 29, 2018 — “As you have all probably come to realize by now, we are dealing with a clean label market that is still quite immature,” said Will Lennon, MBA, Chief Operating Officer, Imbibe, a beverage development company. “This means that pricing hasn’t yet...

Healthfulness of Natural vs Artificial Flavors

Healthfulness of Natural vs Artificial Flavors

(Posted January 14, 2018) A feature on National Public Radio (NPR) by Natalie Jacewicz explored whether natural flavors are healthier than artificial flavors. "The U.S. FDA defines 'Natural Flavor' as oils, resins or other extracts derived from natural sources, (such...

Insights into Flavoring Clean Labels

Insights into Flavoring Clean Labels

December 20, 2017 - The paradox of flavor is that its presence is tiny in the total composition of foods, yet it is a primary driver of consumer acceptance. Professor Robert J. McGorrin, Oregon State University, provided insights into flavoring clean labels as he...

Driving Value via Clean Label Claims

Driving Value via Clean Label Claims

Alan Rownan, Research Analyst with Euromonitor International, Inc., presented a data-laden status report on global clean label food trends and driving value via clean label claims, followed by a surprising interchange at the end. In his presentation titled "Increasing...

Clean Label Regulatory Pitfalls

Clean Label Regulatory Pitfalls

October 14, 2016 - Steven Steinborn, J.D., Partner, Hogan Lovells, US LLP, had one main goal in his talk: to help manufacturers reconcile dynamics in the marketplace with a legal framework for clean labels. “A clean label means a simplified label, with fewer...

Clean Label: Consumers vs Industry

Clean Label: Consumers vs Industry

What are Consumers Saying, and What is the Industry Doing? October 6, 2016 - Clean label is like art or—recalling the Supreme Court’s infamous discussion on obscenity—like pornography. “You know it when you see it,” said Tom Vierhile, Innovation Insights Director...