We've been talking about "clean label" for over five years, and not surprisingly, the trend has evolved. This presentation examined how the concept of “clean label" has shifted in recent years as it has moved from niche to mainstream and from vilified ingredients to a...
“Where does ‘science’ meet a company’s marketing objectives?” And, what does ‘clean label’ mean?” So enquired Rachel Cheatham, Ph.D., Founder & CEO, Foodscape Group, LLC in her presentation titled “Delivering Clean Label to the Transitioning Omnivore.” “There are...
Innova’s database contains 130 million records. Over 500,000 products from 90 countries are added each year. Using this tool, Mindy Hermann, MBA, RDN, Innova Market Insights, delved into the evolution of clean label, the results of which were revealed in her...
Consumers are very passionate about clean label issues, and clean label category segments are growing much faster than their traditional counterparts. Untapped clean-label opportunities exist in various fresh and packaged-foods categories, such as frozen pizza,...
New products will be introduced in the Simple Truth line in 2018 that meet consumer trends. These products fall into the beverage, snacking and non-animal category, and include Simple Truth Organic® sports drinks, Simple Truth Organic sparkling coconut waters, Simple...
The Clean Label movement is not new in that for decades consumers have taken a growing interest in what should and shouldn’t be in their food. However, consumers themselves have changed as they have become more informed on health, environmental and social issues....
January 25, 2018--The 2017 Clean Label Conference’s tagline, “Sophisticated Solutions for Simplified Products,” expresses the industry’s challenge of simplifying products and also our belief that food science will deliver solutions. To meet consumer expectations,...
Paving the Way with Powerful Language: Power Bar’s New Clean Whey Protein Bar It’s becoming more apparent that “clean label” is no longer just an industry term. Power Bar’s newest additions, the Clean Whey Protein Bar and Clean Whey Protein Drink, are using the term...
Sophisticated Solutions for Simplified Products RELATED LINKS: Clean Label Conference Sponsors & Exhibitors Directory Clean Label R&D Academy All Global Food Forums Clean Label Events The 3rd annual Clean Label Conference in 2016 sold out six weeks in...
If there was an Olympic medal for industry buzzwords, “clean label” would take home the gold. Few topics have commanded so much attention in so little time. But the concept of clean label is deceptively complex. What does it really mean to consumers? How do they feel...
